Brand Dubai is a newly formed initiative that serves as the creative arm of the GDMO, playing a significant role in beautifying the city through public art projects and events like Dubai Canvas. Brand Dubai also organizes prominent campaigns and events, including the Dubai Metro Music Festival and the #DubaiDestinations initiative. I had the opportunity to contribute to these high-profile projects by creating motion graphics for both the music festival and the Dubai Destinations campaign, showcasing my skills and adding value to these exciting initiatives.